4月GMAT作文机经：杂货店是否应提供一条龙服务

　　【原始】

　　作文：某grocery store 在 去年新增了一个药剂部门，然后去年的盈利增长20%。经理就说：这说明顾客都很关注方便。所以我们应该办更多的一站式的服务。分僻处各种部门。通过提供这样 的wide range 的服务，(其他的store都没有的 )我们就可以更有竞争力

　　表示自己回忆才发现。。。真的都忘了。。。。。向之前的狗主们致敬!!!!对不起大家。。。就没记住什么!

　　【考古】：

　　V1

　　The following is part of a business plan created by the management of the Megamart grocery store:

　　“Our total sales have increased this year by 20 percent since we added a pharmacy section to our grocery store. Clearly, the customer’s main concern is the convenience afforded by one-stop shopping. The surest way to increase our profits over the next couple of years, therefore, is to add a clothing department along with an automotive supplies and repair shop. We should also plan to continue adding new departments and services, such as a restaurant and a garden shop, in subsequent years. Being the only store in the area that offers such a range of services will give us a competitive advantage over other local stores.”

　　Discuss how well reasoned . . . etc.

　　【译文】

　　以下内容摘自Megamart食品杂货店管理层制定的一份商业计划：

　　“自从我们在食品杂货店里增加了药品部后，本年度总销售额增加了两成。显然，顾客主要关注的是一条龙购物的便利。因此在以后两三年内增加利润最稳妥的方法是，增添一个服装部和一个汽车配件及维修店。我们还要计划在以后的年份里继续增加新的部门和服务，比如饭店、园艺店等。作为本地区唯一一家拥有此类服务的商店，我们会比本地其他商店更有竞争力。”

　　【参考思路】

　　1. 无因果联系：文章并没有说药剂销售部分与总销售额的因果关系

　　2. False analogy：药剂销售与汽车配件、维修店类比

　　3. All things are equal : 今年的销售增加纵向错误类比今后两年销量会增加

　　4. Gratuitous assumption：无端假设销售额增加是因为顾客关注一次性购物便利

　　【范文】

　　The management of the Megamart grocery store concludes that adding new departments and services is the surest way to increase profits over the next couple of years. They are led to this conclusion because of a 20 percent increase in total sates, realized after the addition of a pharmacy section to the grocery store. On the basis of this experience, they concluded that the convenience of one-stop shopping was the main concern of their customers. The management’s argument is faulty in several respects.

　　In the first place, the management assumes that the increase in total sales was due to the addition of the pharmacy section. However, the only evidence offered to support this conclusion is the fact that the addition of the pharmacy preceded the increase in sales. But the mere fact that the pharmacy section was added before the increase occurred is insufficient grounds to conclude that it was responsible for the increase. Many other factors could bring about this same result. Lacking a detailed analysis of the source of the sales increase, it would be sheer folly to attribute the increase to the addition of the pharmacy section.

　　In the second place, even if it were the case that the increase in total sales was due to the addition of the pharmacy section, this fact alone is insufficient to support the claim that adding additional departments will increase sales even further. It is quite possible that the addition of the pharmacy section increased sales simply because there was no other pharmacy in the vicinity. The additional proposed departments and services, on the other hand, might be well represented in the area and their addition might have no impact whatsoever on the profits of the store. In other words, there may be relevant differences between the pharmacy section and the additional proposed sections that preclude them from having a similar effect on the sales of the store.

　　In conclusion, the management’s argument is not well-reasoned. To strengthen the conclusion, the management must provide additional evidence linking the addition of the pharmacy section to the increase in total sales. It must also show that there are no exceptional reasons for the sales increase due to the pharmacy section that would not apply to the other proposed additions.

　　摘自：黄金作文80篇

　　【范文点评】

　　从逻辑上看，范文攻击了最主要的两层逻辑错误(构成一个double-hit)：第一(the fallacy of “post hoc, ergo propter hoc”)仅仅因为药品专柜的开设发生在销售额增加之前，就认为总体销售额的增加原因是由于开设了药品专柜是错误的。时间关系不能直接推出因果关系。第二，(the fallacy of false analogy)即使总销售额的增加是由于药品专柜的开设引起的，并不代表开设其他专柜也能增加销售额。

　　当然，这里还有几个很重要的逻辑点范文没有攻击：

　　第一，增加销售额未必增加利润，商业的关键是增加利润。增加服务也要增加成本。第二，增加药品部增加了销售额，并不一定是因为消费者更关注的是一站式购物。(the fallacy of causal oversimplification)

　　从文章的组织看经典的头尾结构，清晰的中间段，使文章显得well-organized。

　　【亮点】

　　l Lacking a detailed analysis of the A, it would be sheer folly to attribute B to C.

　　[Sheer folly] 全无意义

　　[attribute B to C] 把B归因于C

　　In the second place, even if it were the case that.., this fact alone is insufficient to support the claim that...

　　以上就是楷维留学指南整理的五篇GMAT考试4月写作机经及其解题思路分析，考生朋友可以有选择的选用，最后祝大家都能考出好成绩。