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【GMAT考试】GMAT作文机经分享:Megamart Grocery Store的商业计划

2013-02-20 12:20:00    来源: 互联网    责编:楷维留学指南

本文为大家分享了GMAT作文机经:Megamart Grocery Store的商业计划,希望可以为大家的GMAT备考带来帮助,预祝大家都能考出好成绩!下面就一起去看看吧!

  GMAT作文机经整体来说受换库影响不是很大,但是还是会有一些新题的,考生朋友可以将最近两三个月的GMAT作文机经都拿出来看看。下面为大家分享的是GMAT作文机经:Megamart Grocery Store的商业计划。

  【原题】

  The following is part of a business plan created by the management of the Megamart grocery store.

  “Our total sales have increased this year by 20 percent since we added a pharmacy section to our grocery store. Clearly, the customer’s main concern is the convenience afforded by one-stop shopping. The surest way to increase our profits over the next couple of years, therefore, is to add a clothing department along with an automotive supplies and repair shop. We should also plan to continue adding new departments and services, such as a restaurant and a garden shop, in subsequent years. Being the only store in the area that offers such a range of services will give us a competitive advantage over other local stores.”

  【参考思路】

  1、Causal oversimplification:文章并没有说药剂销售部分与总销售额的因果关系,人们可能买食品杂货店的其他商品。

  2、Gratuitous assumption:错误假设了convenience is the main focus of customers,顾客还可能关心商品的价格以及杂货店的location.

  3、False analogy:药剂销售与clothing 错误类比 (顾客只需要药品,周围可能已经有几家服装店了)

  4、All things are equal:今年的销售增加不能推出今后两年销量会增加。可能今后几年经济衰退,购买力会下降。

  【参考范文】

  The management of the Megamart grocery store concludes that adding new departments and services is the surest way to increase profits over the next couple of years. They are led to this conclusion because of a 20 percent increase in total sates, realized after the addition of a pharmacy section to the grocery store. On the basis of this experience, they concluded that the convenience of one-stop shopping was the main concern of their customers. The management’s argument is faulty in several respects.

  In the first place, the management assumes that the increase in total sales was due to the addition of the pharmacy section. However, the only evidence offered to support this conclusion is the fact that the addition of the pharmacy preceded the increase in sales. But the mere fact that the pharmacy section was added before the increase occurred is insufficient grounds to conclude that it was responsible for the increase. Many other factors could bring about this same result. Lacking a detailed analysis of the source of the sales increase, it would be sheer folly to attribute the increase to the addition of the pharmacy section.

  In the second place, even if it were the case that the increase in total sales was due to the addition of the pharmacy section, this fact alone is insufficient to support the claim that adding additional departments will increase sales even further. It is quite possible that the addition of the pharmacy section increased sales simply because there was no other pharmacy in the vicinity. The additional proposed departments and services, on the other hand, might be well represented in the area and their addition might have no impact whatsoever on the profits of the store. In other words, there may be relevant differences between the pharmacy section and the additional proposed sections that preclude them from having a similar effect on the sales of the store.

  In conclusion, the management’s argument is not well-reasoned. To strengthen the conclusion, the management must provide additional evidence linking the addition of the pharmacy section to the increase in total sales. It must also show that there are no exceptional reasons for the sales increase due to the pharmacy section that would not apply to the other proposed additions.

  以上就是GMAT作文机经:Megamart Grocery Store的商业计划的介绍了,分享给大家,希望给大家的GMAT备考之旅带来帮助,最后祝大家都能考出好成绩。

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